The latest buzz word on the internet, as well as the traditional media, is “fake news”. It’s a term that is often used by the new President of the USA, Donald Trump. It’s been a major topic in the news of late, with possible connections to election rigging, not only in the USA, but also the recent French elections.
Now it seems that Facebook is also jumping on the “fake news” band wagon. This giant social media platform has just taken steps to close thousands of UK accounts, in an attempt to reduce and control the issue of fake news on their site.
News is important and it is something that a great many people tune into. Readers want to digest what they feel is accurate and not something that has merely been made up to sway opinions or garner readership.
Facebook has readily admitted that it is no easy task trying to identify what is fake news, and relies on third parties to assist them with their endeavors. One of their main resources are journalists, whose help they believe will be invaluable during the upcoming UK general election.
To further assist Facebook clients, the social site is heavily advertising tips on how to discern whether news is fake or not. In part, this is down to learning who the provider of the news is through their urls, as well paying close attention to the dates. Of course, these tips can prove useful on sites other than the Facebook platform.
One of the tactics that Facebook is currently employing to identify fake news accounts, is to track repetitive postings of the same content. Increased messaging, or spamming, is also deemed suspicious and may be acted upon.
Those that use Facebook for promotion should carefully study the steps that are being implemented. A little knowledge can prevent you from getting innocently caught up, and identified as a promoter of fake news.